Writing for the Web is not the same as writing for printed materials. Internet users have different behaviors that require adapting the content for these new ways of reading and incorporation of information and special features.
As in advertising, we have only a few seconds to capture the attention of the public. Thus it is important that the public stays on the site, reads and familiarizes themselves with the content, and if necessrary returns to the site for further info or entertainment.
By certain added key points in conjunction with the graphic and interactive development of the site we optimize content for every need:
Differentiate · Contextualize · Implement keywords · Use planned structures · Optimize the integration of textual and graphic appeal.